Visit the Nuremberg Spielwarenmesse

The beautiful city of Nuremberg first made its name as the ‘Toy City’ in medieval times, when master craftsmen made wooden dolls, knights, and the well-loved hobby horse. Toy making flourished as the years passed, and the city went on to lead the manufacture of tin soldiers and metal toys.

These days, Nuremberg not only celebrates its rich history of toy making and craftsmanship, but also hosts the world’s leading toy fair for trade professionals, the Spielwarenmesse.

Visit The Spielwarenmesse

From 31 January to 04 February 2018, Nuremberg Convention Centre hosts the Spielwarenmesse (International Toy Fair), which is the place to go if you want to stay up to date with toy developments, markets and trends for the coming year. The Spielwarenmesse splits the sprawling convention centre up into 12 distinct product zones, each hosting stands from exhibitors with relevant products to sell.

Attendees can browse the latest in action toys, games and multimedia, dolls, model railways, hobby craft, wooden toys, sports, technical toys, baby toys, books and much more. Visitors can also meet manufacturers exhibiting for the first time at Spielwarenmesse at the new exhibitor centre.

A TrendGallery, an area devoted to the latest products, pioneering manufacturers, and upcoming toy trends for the year ahead, was added. As well as a dedicated Toy Business Forum. Every day of the Spielwarenmesse will see a leading speaker give a lecture on marketing and trends in toy retail at the TrendGallery’s Toy Business Forum, with admission included in your International Toy Fair ticket.

We recommend you purchase tickets in advance for Spielwarenmesse 2018, once you register on the Spielwarenmesse website, as it is easy and cheaper than purchasing on the day. Tickets sales for Spielwarenmesse 2018 are open from November 2017.

Experience Nuremberg

Visitors to the Spielwarenmesse can enrich their visit to this important toy fair by taking in a few of the brilliant sights that Nuremberg has to offer for visitors.

Toy making has long been an important part of the history of Nuremberg, and Nuremberg Toy Museum celebrates the cultural importance of toys to the city with a collection spanning hundreds of years. Visitors can browse the history of toys by taking a journey through displays of wooden toys, dolls and doll houses, tin toys, models and technical toys, through to modern action figures, robots and well-loved brands. The Nuremberg Toy Museum offers guided tours and meetings for collectors, as well as a museum shop.

A must-see attraction for visitors to the International Toy Fair is popular Nuremberg attraction the Handwerkerhof (Craft Yard). The joy and skill of craftsmanship is honoured in this pretty and pedestrian friendly area. Picturesque timber fronted houses with colourful window boxes line the cobbled alleys where craft makers sell and make their work. Sightseers can look through shops selling gingerbread, stained glass, pottery, precious metals, leatherwork, dolls, wooden toys, speciality chocolate and more, then relax in one of the cosy restaurants or pubs on site.

Round off a trip to the historic city with an outing to the Kaiserburg (Imperial Castle of Nuremberg). Once the most important imperial castle of the Holy Roman Empire, this ancient Castle complex is a fantastic place to delve in to Nuremberg’s history. Draws to the Kaiserburg include the Deep Well, which is thought to be some 800 years old, as well as the double Imperial Chapel, Sinwell Tower and state rooms in the Palas. A visit to an exhibition launched in 2013 at the Kaiserburg is a great way to learn more about this important building, and visitors can also enjoy stunning views of Nuremberg city.

Plan Your Visit

The Spielwarenmesse is easily accessed by public transport from the main train station, and an admission ticket to the trade fair gives free rides on the public Nürnberg integrated transport system.

The Park Inn by Radisson Nuremberg Hotel has easy access to the main Nuremberg train station and Nuremberg airport. Our modern hotel is within walking distance of the city’s star attractions, including the Handwerkerhof and Kaiserburg, making it the perfect base for a visit to the Spielwarenmesse.

What’s the best toy you’ve ever played with?