A Personal Shopper’s Guide to Malmö, Sweden

Finding the hidden gems in a new locale can be challenging, especially in a city as diverse as Malmö, Sweden where you can spend hours and hours browsing through the selections.

Whether you’re mining malls like Malmö Emporia and MalmöMässan for the latest trends, or boutique-hopping around Davidshallstorg, consider enlisting the expert advice of personal shopper Mia Berg.

Meet the expert

As a Malmö native, Mia Berg has an intimate understanding of the city’s sense of style. There’s a distinctly Scandinavian flavour to Malmö’s quirky fashion boutiques – which is only appropriate in a city just 35 minutes by train from Copenhagen, the capital of neighbouring Denmark and a renowned hub of modern design. For local insight on what’s hot and what’s not, indulge in a professional styling session courtesy of Mia’s personal shopping consultancy, Stilverket. With services available in English and starting from 1.000SEK per hour, Mia specializes in translating Swedish style for the savvy visitor.

Shopping in Malmo - a hanger with clothes, and shoes on the floor.

Quaint shopping quarters

“I have two preferred areas for shopping and socialising in Malmö,” Mia tells us. “First is Davidshallstorg, a Square just off the main pedestrian street. On and around the Square, you´ll find really cool vintage and antique shops, fashion, cafés and restaurants.” The other is Friisgatan, which Mia calls, “a very cosy Malmö-ish street, with a couple of cute shops and some of the best restaurants in Malmö.”

Mia tells us that her favourite stores include Gry, a women’s boutique famous for its form-flattering dresses and retro-style shoes, which is found at Storgatan 28, while Petite Violette is ideal for housewares. The latter is located at Davidshallstorg 1, and Mia adds that it’s a, “small shop carrying little quaint knick-knacks like old vintage posters, and gorgeous paperweights.”

Meanwhile, Mia reveals that Popolino caters for both men and women at Davidshallsgatan 15, and adds that it is stocked with, “both men’s and women’s wear inspired by the ’60s and the Mod style. It is quality stuff, with good brands like Jumperfabriken and Ben Sherman, and also accessories.”

Shopping in Malmo - graphic of womans down body part, caring shopping bags.

Grab a bite

When you’re out shopping with Mia, expect to stop by her favourite coffee house Sockerbit in Holmgången. The stylist’s café of choice, Sockerbit – that’s Swedish for “sugar cube” – promises to satisfy your sweet tooth with its decadent selection of cakes. Try out the Swedish tradition of fika, an afternoon coffee break traditionally accompanied by cinnamon buns, or hold out for the English-style five o’clock tea, which offers great value for money.

If you’d rather sample something savory, Mia recommends La Bonne Vie (in Swedish) in Davidshallstorg. Serving a French bistro-style menu ranging from, “fresh oysters, foie gras and everything typically French at good prices too!” It’s also an ideal spot to relax with a glass of wine.

Old town eats

Heading back to our Park Inn by Radisson Malmõ, you’re likely to pass the city’s old quarter, including Carolikvateren and Gamla Stan. Pause to take in the sights – this might just be the most picturesque corner of Malmö. The nearby Patisserie David (in Swedish) is another top pick for fika and cake, or stay for the crepes if lunch at La Bonne Vie sparked your inner Francophile. Otherwise, stop in at Njutbar (in Swedish), where the menu of light, healthy salads changes weekly.

Shopping in Malmo - fika cinnamonbun on a plate, and cup of coffee.