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Adding Color to Lives: Park Inn by Radisson artistically empowers youth

Park Inn by Radisson launches art project with Youth at Risk

Any mention of color, and you’d be forgiven in thinking that we were talking about our own logo.

Park Inn by Radisson®, in conjunction with a number of locally-based Youth at Risk charities, and renowned muralist, street artist and educator, Joel Bergner, are pleased to announce the start of Add Color To Lives.

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Add Color to Lives is a coordinated social action art project, bringing together disaffected and vulnerable young people from the local communities, to design and create a collection of huge public murals to celebrate the positives in disaffected youth.

Add Color to Lives will take place in 5 locations, starting in Malmö, Sweden, and continuing onto London, Brussels, Köln, and finishing in Cape Town.

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Throughout September, Joel will lead workshops with youth and communities, working together to explore social issues that are important to them, culminating in the design and painting of large scale public murals.

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The aim is simple, to give a voice to those who generally go unheard – street kids, the marginalised; they may be refugees or from slum areas. Through public art we want to give a platform to those voices that are rarely heard in society, to help them express and communicate their hopes, dreams, opinions, and feelings to the wider world.

mexico_add_colour_to_lives_grafitti_joel_bergnerWorking with a ground breaking charity like Youth at Risk, enables Park Inn by Radisson to further its commitment to supporting Childhood and helping improve the lives of disadvantaged children across the world. In addition, throughout September, Park Inn by Radisson hotels across the world will be actively involved in fundraising and mentoring with local youth groups, to help add “colour” to their lives.

Joel Bergner

Joel Bergner’s street paintings can be spotted across the globe, from the U.S. to Brazil, Cuba, Kenya, Poland, Mexico, Mozambique, El Salvador, Cape Verde and in the Middle East, where he facilitated projects in a Syrians in a refugee camp in Jordan and with Israeli and Palestinian youth in Jerusalem.  Joel’s murals feature his trademark eclectic mix of vibrant colors and intense imagery, exploring social topics and presenting the stories of those who are marginalized by society. He organizes public art initiatives with youth and communities around the world battling a variety of challenging life situations including incarceration, armed conflict, mental and physical disabilities, homelessness and social exclusion.

Follow the project on Twitter, Instagram, Facebook, and  Google Plus, using the hashtag #addcolortolives